Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national associations. Generations of families, from the turn of the century onwards, have abandoned Cornwall’s cities to head for their two weeks summer holidays on the British coastline.
The Holiday Park needed a fairly humble beginning, essentially offering accommodation, food and entertainment under one roof, more often than not on the border of a large traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These vacation parks were very popular with families looking for affordable holidays, in a time when international travel was more expensive and unobtainable for a large proportion of the general public.
However as international travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall holidays no longer offered the value that was such a special selling point for lots of the popular parks.
The challenging times that confronted the sector were certainly compounded by a shift in perception of this holiday park experience. When you mentioned vacation parks individuals started to think of this favorite TV series Hi-de-Hi and never ending rounds of knobbly knees contests, donkey rides and red coat style entertainment. Regrettably combined with chilly and windy chalets and tasty food!
Like most UK tourism industry the independent and multiple vacation park owners started to see a decrease in the interest within their vacation offering. The park owners created a number of solutions to counter the perception and the enhance the quality of the holiday park experience.
Firstly the accommodation was updated. Clients were no longer pleased with basic amenities, therefore holiday parks spent countless improving accommodation facilities, from updating the standard rooms to developing penthouse flats with plasma TV’s, four poster beds and room services. This led in holiday parks providing a more upmarket feel to each of their accommodation and provided clients with a much greater selection of choice.
Secondly the entertainment offering changed enormously. Some UK parks started to specialise in just offering special entertainment breaks. Top comedians, shows and musical actions have started to top the invoice and themed evenings leading to entertainment such as county western, 60’s revivals and dancing and sport breaks.
Thirdly the traditional three meals every day offering of parks has probably seen the greatest change. To accommodate to the shift demands of holiday makers an increasing number of parks have started to provide self catering choices rather than providing half or full board and charging extra for meals. Some of the larger chain parks also have gone even further and do not offer you any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves have diversified, offering different items to different vacation markets, therefore gets the catering, and a few holiday parks now make a virtue of the fact that they provide three best quality meals all day.
One example of a company who remained before the game was Potters Leisure Resort. As Cornwall’s only Five Star Independent Park they’d long been residing to top excellent infrastructure, entertainment and catering and the first costs of this project have been rewarded with a reputation for top excellent holiday park experience.
But Potters aren’t the only company offering top excellent park style holidays. A growing number of developments in Cornwall are building the lodge style accommodation away from the traditional holiday park centres of seaside cities. The inland lodge style developments have specifically moved away from the’park’ image and now provide champagne and hot tubs style breaks in a quiet and secluded rural environment. With so much innovation in the industry vacation parks will continue to provide more of what the holidaymaker needs and desires – a top excellent vacation experience.